Privacy policy

Last Updated: March 7, 2026

🔒 QUICK SUMMARY

What We Collect: Name, email, address, payment info, browsing data, cookies

Why: Process orders, improve your experience, send updates & offers

Who We Share With: Shopify, payment processors, shipping partners, marketing tools (Google, Facebook, TikTok)

We DON'T Sell Your Data: Never. Period.

International: Your data may be processed in China, US, or EU (with protections)

Your Rights:

  • Access, correct, or delete your data
  • Opt out of marketing emails anytime
  • EU/UK: Full GDPR rights
  • California: CCPA rights

Cookies: We use them for site functionality, analytics & ads (you can opt out)

Exercise Your Rights: Email info@blushandluxe.shop

PRIVACY POLICY

At Blush & Luxe, we are committed to protecting your privacy and handling your personal information with care and transparency. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website or make a purchase.

1. INFORMATION WE COLLECT

We collect information to provide you with a seamless shopping experience and to improve our services.

Information You Provide to Us:

  • Account Information: Name, email address, phone number, and password (if you create an account)
  • Order Information: Billing address, shipping address, and purchase history
  • Payment Information: Credit card details, payment method (processed securely by our payment providers; we do not store full payment card details)
  • Communication Information: Messages, emails, or inquiries you send to us
  • Review and Feedback: Product reviews, ratings, or survey responses you submit

Information Collected Automatically:

  • Device Information: IP address, browser type, operating system, device identifiers
  • Browsing Information: Pages visited, products viewed, time spent on site, referral sources
  • Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies to enhance your experience (see Section 9 for details)
  • Location Information: General geographic location based on IP address

Information from Third Parties:

  • Social Media: If you connect via social media (Facebook, Instagram, etc.), we may receive basic profile information
  • Marketing Partners: Analytics and advertising data from platforms like Google, Facebook, TikTok
  • Fraud Prevention Services: Information to verify identity and prevent fraudulent transactions

2. HOW WE USE YOUR INFORMATION

We use your information for the following purposes:

Order Fulfillment:

  • Process and fulfill your orders
  • Communicate order status, shipping updates, and delivery confirmations
  • Coordinate with our fulfillment partners and suppliers
  • Handle returns, exchanges, and customer service inquiries

Business Operations:

  • Maintain and improve our website functionality
  • Analyze shopping trends and customer preferences
  • Prevent fraud and enhance security
  • Comply with legal obligations and resolve disputes

Marketing and Communications:

  • Send promotional emails, newsletters, and special offers (with your consent)
  • Show personalized advertisements on social media and other platforms
  • Conduct surveys and request feedback
  • Announce new products, collections, and sales

Personalization:

  • Recommend products based on your browsing and purchase history
  • Customize your shopping experience
  • Remember your preferences and settings

You can opt out of marketing communications at any time by clicking "unsubscribe" in our emails or contacting us at info@blushandluxe.shop.

3. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information. We share your information only with trusted partners who help us operate our business:

Service Providers:

  • Shopify: Our e-commerce platform provider (hosting, checkout, payment processing)
  • Payment Processors: Secure payment processing (Shopify Payments, PayPal, Stripe, etc.)
  • Fulfillment Partners: Dropshipping and logistics providers (CJdropshipping, EPROLO, DSers) to ship your orders
  • Shipping Carriers: Delivery services to ship your products
  • Email Service Providers: To send order confirmations and marketing emails
  • Customer Service Tools: To manage support inquiries and live chat

Analytics and Advertising Partners:

  • Google Analytics: To understand website traffic and user behavior
  • Facebook/Meta Pixel: For advertising and retargeting
  • TikTok Pixel: For advertising and analytics
  • Other Marketing Platforms: To measure campaign performance and show relevant ads

Review and Social Proof Apps:

  • Judge.me or similar review platforms: To collect and display product reviews

Legal and Safety:

  • Law Enforcement: When required by law, court order, or to protect our rights
  • Fraud Prevention: To prevent fraudulent transactions and protect our business
  • Business Transfers: In the event of a merger, acquisition, or sale of assets

All third-party service providers are contractually obligated to protect your information and use it only for the purposes we specify.

4. INTERNATIONAL DATA TRANSFERS

Blush & Luxe operates internationally, and your information may be transferred to and processed in countries outside your own, including:

  • China: Where our fulfillment partners and suppliers are located
  • United States: Where Shopify and many service providers are based
  • European Union: For customers and service providers in the EU

We ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws, including GDPR and other international standards.

5. YOUR PRIVACY RIGHTS

Depending on your location, you may have the following rights:

All Customers:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Update or correct inaccurate information
  • Deletion: Request deletion of your personal information (subject to legal obligations)
  • Opt-Out: Unsubscribe from marketing emails at any time

EU/UK Residents (GDPR Rights):

  • Right to Access: Obtain confirmation of data processing and a copy of your data
  • Right to Rectification: Correct inaccurate or incomplete data
  • Right to Erasure: Request deletion of your data ("right to be forgotten")
  • Right to Restriction: Limit how we use your data
  • Right to Data Portability: Receive your data in a structured, machine-readable format
  • Right to Object: Object to processing based on legitimate interests or for marketing
  • Right to Withdraw Consent: Withdraw consent for data processing at any time
  • Right to Lodge a Complaint: File a complaint with your local data protection authority

California Residents (CCPA Rights):

  • Right to Know: What personal information we collect, use, and share
  • Right to Delete: Request deletion of your personal information
  • Right to Opt-Out: Opt out of the "sale" of personal information (we do not sell data)
  • Right to Non-Discrimination: Equal service regardless of exercising your rights

How to Exercise Your Rights:

Email us at info@blushandluxe.shop with your request. We will respond within 30 days (or as required by applicable law). We may need to verify your identity before processing your request.

6. DATA RETENTION

We retain your personal information for as long as necessary to:

  • Fulfill the purposes outlined in this Privacy Policy
  • Comply with legal, tax, and accounting obligations (typically 7 years for financial records)
  • Resolve disputes and enforce our agreements

Retention periods:

  • Order Information: 7 years for tax and legal compliance
  • Account Information: Until you request deletion or close your account
  • Marketing Data: Until you unsubscribe or request deletion
  • Analytics Data: Typically aggregated and anonymized after 26 months

7. DATA SECURITY

We take the security of your information seriously and implement industry-standard measures to protect it:

  • Encryption: SSL/TLS encryption for data transmission
  • Secure Payment Processing: PCI-DSS compliant payment processors
  • Access Controls: Limited access to personal information on a need-to-know basis
  • Regular Security Audits: Monitoring and testing of our systems
  • Secure Hosting: Shopify's secure, enterprise-grade infrastructure

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. CHILDREN'S PRIVACY

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

If you are under 18, you must have parental or guardian consent to use our site and make purchases. If we discover we have collected information from a child without proper consent, we will delete it immediately.

Parents or guardians who believe we may have collected information from a child should contact us at info@blushandluxe.shop.

9. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies to enhance your browsing experience and analyze site performance.

What Are Cookies?

Cookies are small text files stored on your device that help us recognize you, remember your preferences, and improve site functionality.

Types of Cookies We Use:

Essential Cookies:

  • Required for basic site functionality (shopping cart, checkout, account login)
  • Cannot be disabled without affecting site performance

Performance Cookies:

  • Collect anonymous data about how you use our site
  • Help us improve site speed, navigation, and user experience
  • Examples: Google Analytics

Functional Cookies:

  • Remember your preferences and settings
  • Provide personalized features and content

Advertising Cookies:

  • Track your browsing to show relevant ads on other websites
  • Measure advertising campaign effectiveness
  • Examples: Facebook Pixel, TikTok Pixel, Google Ads

Managing Cookies:

You can control cookies through your browser settings:

  • Accept all cookies: For the best experience
  • Block all cookies: May limit site functionality
  • Delete cookies: Clear stored cookies at any time

Most browsers allow you to:

  • View and delete cookies
  • Block third-party cookies
  • Receive notifications when cookies are set

Opt-Out Options:

  • Google Analytics: Google Analytics Opt-Out
  • Facebook Ads: Adjust settings in your Facebook account
  • Do Not Track: We honor browser "Do Not Track" signals where applicable

10. THIRD-PARTY LINKS

Our website may contain links to third-party websites, social media platforms, or services (e.g., Instagram, Facebook, supplier sites).

We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

11. EMAIL MARKETING

If you provide your email address, we may send you:

  • Order confirmations and shipping updates (transactional emails)
  • Promotional offers, sales, and new product announcements (marketing emails)
  • Abandoned cart reminders
  • Personalized product recommendations

Unsubscribing:

You can opt out of marketing emails at any time by:

  • Clicking "Unsubscribe" at the bottom of any marketing email
  • Emailing us at info@blushandluxe.shop
  • Adjusting your account preferences (if you have an account)

Note: You will still receive transactional emails related to your orders even if you unsubscribe from marketing.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations.

When we make changes:

  • We will update the "Last Updated" date at the top of this page
  • Significant changes will be communicated via email or a notice on our website
  • Your continued use of our site after changes constitutes acceptance of the updated policy

We encourage you to review this Privacy Policy periodically.

13. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:

Email: info@blushandluxe.shop

For EU/UK Data Protection Inquiries:

If you are located in the EU or UK and have concerns about how we process your data, you have the right to lodge a complaint with your local supervisory authority.

For California Residents:

For CCPA-related requests, email us at info@blushandluxe.shop "California Privacy Request" in the subject line.

Your Privacy Matters

At Blush & Luxe, we are committed to earning and maintaining your trust. We handle your information responsibly and transparently, and we're always here to answer your questions.

Thank you for choosing Blush & Luxe.

 

PRIVACY POLICY

At Blush & Luxe, we are committed to protecting your privacy and handling your personal information with care and transparency. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website or make a purchase.

1. INFORMATION WE COLLECT

We collect information to provide you with a seamless shopping experience and to improve our services.

Information You Provide to Us:

  • Account Information: Name, email address, phone number, and password (if you create an account)
  • Order Information: Billing address, shipping address, and purchase history
  • Payment Information: Credit card details, payment method (processed securely by our payment providers; we do not store full payment card details)
  • Communication Information: Messages, emails, or inquiries you send to us
  • Review and Feedback: Product reviews, ratings, or survey responses you submit

Information Collected Automatically:

  • Device Information: IP address, browser type, operating system, device identifiers
  • Browsing Information: Pages visited, products viewed, time spent on site, referral sources
  • Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies to enhance your experience (see Section 9 for details)
  • Location Information: General geographic location based on IP address

Information from Third Parties:

  • Social Media: If you connect via social media (Facebook, Instagram, etc.), we may receive basic profile information
  • Marketing Partners: Analytics and advertising data from platforms like Google, Facebook, TikTok
  • Fraud Prevention Services: Information to verify identity and prevent fraudulent transactions

2. HOW WE USE YOUR INFORMATION

We use your information for the following purposes:

Order Fulfillment:

  • Process and fulfill your orders
  • Communicate order status, shipping updates, and delivery confirmations
  • Coordinate with our fulfillment partners and suppliers
  • Handle returns, exchanges, and customer service inquiries

Business Operations:

  • Maintain and improve our website functionality
  • Analyze shopping trends and customer preferences
  • Prevent fraud and enhance security
  • Comply with legal obligations and resolve disputes

Marketing and Communications:

  • Send promotional emails, newsletters, and special offers (with your consent)
  • Show personalized advertisements on social media and other platforms
  • Conduct surveys and request feedback
  • Announce new products, collections, and sales

Personalization:

  • Recommend products based on your browsing and purchase history
  • Customize your shopping experience
  • Remember your preferences and settings

You can opt out of marketing communications at any time by clicking "unsubscribe" in our emails or contacting us at info@blushandluxe.shop.

3. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information. We share your information only with trusted partners who help us operate our business:

Service Providers:

  • Shopify: Our e-commerce platform provider (hosting, checkout, payment processing)
  • Payment Processors: Secure payment processing (Shopify Payments, PayPal, Stripe, etc.)
  • Fulfillment Partners: Dropshipping and logistics providers (CJdropshipping, EPROLO, DSers) to ship your orders
  • Shipping Carriers: Delivery services to ship your products
  • Email Service Providers: To send order confirmations and marketing emails
  • Customer Service Tools: To manage support inquiries and live chat

Analytics and Advertising Partners:

  • Google Analytics: To understand website traffic and user behavior
  • Facebook/Meta Pixel: For advertising and retargeting
  • TikTok Pixel: For advertising and analytics
  • Other Marketing Platforms: To measure campaign performance and show relevant ads

Review and Social Proof Apps:

  • Judge.me or similar review platforms: To collect and display product reviews

Legal and Safety:

  • Law Enforcement: When required by law, court order, or to protect our rights
  • Fraud Prevention: To prevent fraudulent transactions and protect our business
  • Business Transfers: In the event of a merger, acquisition, or sale of assets

All third-party service providers are contractually obligated to protect your information and use it only for the purposes we specify.

4. INTERNATIONAL DATA TRANSFERS

Blush & Luxe operates internationally, and your information may be transferred to and processed in countries outside your own, including:

  • China: Where our fulfillment partners and suppliers are located
  • United States: Where Shopify and many service providers are based
  • European Union: For customers and service providers in the EU

We ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws, including GDPR and other international standards.

5. YOUR PRIVACY RIGHTS

Depending on your location, you may have the following rights:

All Customers:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Update or correct inaccurate information
  • Deletion: Request deletion of your personal information (subject to legal obligations)
  • Opt-Out: Unsubscribe from marketing emails at any time

EU/UK Residents (GDPR Rights):

  • Right to Access: Obtain confirmation of data processing and a copy of your data
  • Right to Rectification: Correct inaccurate or incomplete data
  • Right to Erasure: Request deletion of your data ("right to be forgotten")
  • Right to Restriction: Limit how we use your data
  • Right to Data Portability: Receive your data in a structured, machine-readable format
  • Right to Object: Object to processing based on legitimate interests or for marketing
  • Right to Withdraw Consent: Withdraw consent for data processing at any time
  • Right to Lodge a Complaint: File a complaint with your local data protection authority

California Residents (CCPA Rights):

  • Right to Know: What personal information we collect, use, and share
  • Right to Delete: Request deletion of your personal information
  • Right to Opt-Out: Opt out of the "sale" of personal information (we do not sell data)
  • Right to Non-Discrimination: Equal service regardless of exercising your rights

How to Exercise Your Rights:

Email us at  info@blushandluxe.shop your request. We will respond within 30 days (or as required by applicable law). We may need to verify your identity before processing your request.

6. DATA RETENTION

We retain your personal information for as long as necessary to:

  • Fulfill the purposes outlined in this Privacy Policy
  • Comply with legal, tax, and accounting obligations (typically 7 years for financial records)
  • Resolve disputes and enforce our agreements

Retention periods:

  • Order Information: 7 years for tax and legal compliance
  • Account Information: Until you request deletion or close your account
  • Marketing Data: Until you unsubscribe or request deletion
  • Analytics Data: Typically aggregated and anonymized after 26 months

7. DATA SECURITY

We take the security of your information seriously and implement industry-standard measures to protect it:

  • Encryption: SSL/TLS encryption for data transmission
  • Secure Payment Processing: PCI-DSS compliant payment processors
  • Access Controls: Limited access to personal information on a need-to-know basis
  • Regular Security Audits: Monitoring and testing of our systems
  • Secure Hosting: Shopify's secure, enterprise-grade infrastructure

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. CHILDREN'S PRIVACY

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

If you are under 18, you must have parental or guardian consent to use our site and make purchases. If we discover we have collected information from a child without proper consent, we will delete it immediately.

Parents or guardians who believe we may have collected information from a child should contact us at info@blushandluxe.shop.

9. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies to enhance your browsing experience and analyze site performance.

What Are Cookies?

Cookies are small text files stored on your device that help us recognize you, remember your preferences, and improve site functionality.

Types of Cookies We Use:

Essential Cookies:

  • Required for basic site functionality (shopping cart, checkout, account login)
  • Cannot be disabled without affecting site performance

Performance Cookies:

  • Collect anonymous data about how you use our site
  • Help us improve site speed, navigation, and user experience
  • Examples: Google Analytics

Functional Cookies:

  • Remember your preferences and settings
  • Provide personalized features and content

Advertising Cookies:

  • Track your browsing to show relevant ads on other websites
  • Measure advertising campaign effectiveness
  • Examples: Facebook Pixel, TikTok Pixel, Google Ads

Managing Cookies:

You can control cookies through your browser settings:

  • Accept all cookies: For the best experience
  • Block all cookies: May limit site functionality
  • Delete cookies: Clear stored cookies at any time

Most browsers allow you to:

  • View and delete cookies
  • Block third-party cookies
  • Receive notifications when cookies are set

Opt-Out Options:

  • Google Analytics: Google Analytics Opt-Out
  • Facebook Ads: Adjust settings in your Facebook account
  • Do Not Track: We honor browser "Do Not Track" signals where applicable

10. THIRD-PARTY LINKS

Our website may contain links to third-party websites, social media platforms, or services (e.g., Instagram, Facebook, supplier sites).

We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

11. EMAIL MARKETING

If you provide your email address, we may send you:

  • Order confirmations and shipping updates (transactional emails)
  • Promotional offers, sales, and new product announcements (marketing emails)
  • Abandoned cart reminders
  • Personalized product recommendations

Unsubscribing:

You can opt out of marketing emails at any time by:

  • Clicking "Unsubscribe" at the bottom of any marketing email
  • Emailing us at info@blushandluxe.shop
  • Adjusting your account preferences (if you have an account)

Note: You will still receive transactional emails related to your orders even if you unsubscribe from marketing.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations.

When we make changes:

  • We will update the "Last Updated" date at the top of this page
  • Significant changes will be communicated via email or a notice on our website
  • Your continued use of our site after changes constitutes acceptance of the updated policy

We encourage you to review this Privacy Policy periodically.

13. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:

Email: info@blushandluxe.shop

For EU/UK Data Protection Inquiries: If you are located in the EU or UK and have concerns about how we process your data, you have the right to lodge a complaint with your local supervisory authority.

For California Residents: For CCPA-related requests, email us at info@blushandluxe.shop with "California Privacy Request" in the subject line.

Your Privacy Matters

At Blush & Luxe, we are committed to earning and maintaining your trust. We handle your information responsibly and transparently, and we're always here to answer your questions.

Thank you for choosing Blush & Luxe.